‘The Data Digest: Alternative Payment Methods In Europe’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Data Digest: Alternative Payment Methods In Europe”.

Reineke Reitsma says, “Consumer usage of alternative payment methods like contactless cards or mobile payments is still very limited in Europe, and the majority of European consumers aren’t interested in using these services (yet). But attitudes vary across Europe. In the UK, where consumers are more familiar with the concept thanks to public transport schemes like London’s Oyster card, about 4% of the population use contactless payment cards, and a further 22% are interested in using one”.

The Data Digest: Alternative Payment Methods In Europe

The Forrester Blog