The latest ‘SEOmoz’ blog post is titled “Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU”.

Kieran Flanagan says, “Content Marketing is so much more than getting links. It’s the glue that holds your funnel together. It’s the reason a prospect visits your site, it’s the reason they choose to move further down the purchase path, buy a product and return to your site time and again. Real content marketing is complex; it’s not just building a great infographic and notifying some bloggers about it”.

Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU

SEOmoz

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