The latest post on ‘Copyblogger’ Blog is titled “[Case Study] How a Pay-What-You-Want Pricing Model Can Generate More Revenue”.

Linda Formichelli says, “You probably know that finding the sweet spot in pricing the offer of your information productcan make all the difference between generating substantial revenue and, well, running a promotion that bombs.

I’ve discovered something that adds a little icing to that sweet spot.

It all started when my husband mentioned a Kickstarter campaign for a boardgame where the designer let contributors pay what they wanted”.

[Case Study] How a Pay-What-You-Want Pricing Model Can Generate More Revenue

‘Copyblogger’ Blog

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