‘Creating Social Substance: Talkable & Useful Content′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Creating Social Substance: Talkable & Useful Content″.

Baer says, “Creating outstanding content marketing programs requires social substance. Your content must be useful and worthy of chatter”.

Creating Social Substance: Talkable & Useful Content

Jay Baer’s ‘Convince & Convert’ Blog