The latest article on ‘The Forrester Blog’ is titled “Digital Disruption Will Tear Down And Rebuild Every Product In Every Industry”.

Carrie Johnson says, “Digital disruption is forcing business leaders in every industry to rethink their strategy. Music, media, and publishing have been turned upside down. Now, non-digital products and services — from airlines to automobiles — must consider new competitors, new economics, and new customer relationships. For example, game-changing, disruptive mobile experiences and apps on platforms like Amazon.com, Apple, eBay, and Google give those firms control of consumer mobile devices and platforms”.

Digital Disruption Will Tear Down And Rebuild Every Product In Every Industry

The Forrester Blog

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