‘Should We Focus on User Experience?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Should We Focus on User Experience?”.

Koen AT Claes says, “Our current notion of UX design mistakenly focuses on experience. We should go one step further and focus on the memory of an experience instead.

Studies of behavioral economics have changed my entire perspective on UX design, causing me to question basic tenets. This has led to ponderings like: “Is it possible that trying to create ‘great experiences’ is pointless?” Nobel Prize-winning research seems to hint that it is”.

Should We Focus on User Experience?

Mashable.com