The latest ‘SEO Book’ blog post is titled “3 Reasons Google Won’t Offer Car Insurance Comparisons in the US Anytime Soon”.

Rory Joyce says, “The following is a guest column written by Rory Joyce from CoverHound.

Last week Google Advisor made its long-awaited debut in the car insurance vertical — in the UK. Given Google’s 2011 acquisition of BeatThatQuote.com, a UK comparison site, for 37.7 million pounds ($61.5 million US), it comes as little surprise that the company chose to enter the UK ahead of other markets. While some might suspect Google’s foray into the UK market is merely a trial balloon, and that an entrance into the US market is inevitable, I certainly wouldn’t hold my breath”.

3 Reasons Google Won’t Offer Car Insurance Comparisons in the US Anytime Soon

‘SEO Book’ Blog

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