The latest ‘MarketingExperiments’ blog post is titled “Email Messaging Test: 104% increase in conversion from rented list”.

Daniel Burstein says, “The Research Partner for this test was the largest physician-only social network, which offers its knowledgebase to pharmaceutical companies.

Goal: Increase email clickthrough from a rented list to the landing page

Primary Research Question: Which email will generate the highest clickthrough rate?

Approach: Multifactor sequential (year-to-year) test”.

Email Messaging Test: 104% increase in conversion from rented list

MarketingExperiments Blog

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