‘Mapplegate: A Brief Take On Apple Vs. Google Maps’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Mapplegate: A Brief Take On Apple Vs. Google Maps”.

Sarah Rotman Epps says, “Consumers are up in arms about the “map fail” of the new iOS maps app, collectively blogging screenshots of maps that fall short (http://theamazingios6maps.tumblr.com/). Why is this such a big deal?

Maps are strategic IP because they capture consumers’ intent of where they want to go, which creates the opportunity to intervene and shape consumers’ paths. Apple doesn’t want Google to have that data on its users and doesn’t want to give Google the opportunity to serve location-based guidance. The problem is that maps are difficult to build — Nokia and Google (the two main map providers) have been building their map IP for years”.

Mapplegate: A Brief Take On Apple Vs. Google Maps

The Forrester Blog