‘The contexts around which you build your B2B community’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The contexts around which you build your B2B community”.

Zachary Reiss-Davis says, “As a part of our research on building B2B communities, I recently did a whiteboard exercise with Kim Celestre, to attempt to categorize all of the different types, or Contexts, of B2B communities. The Context in which your audience wants to engage with your community is the first stage of our new CLICK design framework for building B2B communities, followed by Linkages, Knowledge assets, Identity, and Conversations.  (If you’re a client of ours, check out the full report)”.

The contexts around which you build your B2B community

The Forrester Blog