The latest ‘MarketingExperiments’ blog post is titled “Website Optimization: 1,915 marketers rank the top optimization goals”.

Daniel Burstein says, “We’re putting the finishing touches on the MarketingSherpa 2013 Website Optimization Benchmark Report, and wanted to give you a sneak peak at some of the data …

It’s not surprising that 98% of marketers are using website optimization to increase conversion, but what really encourages me about the above chart is that marketers are using website optimization to learn more about their customers”.

Website Optimization: 1,915 marketers rank the top optimization goals

MarketingExperiments Blog

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