The latest ‘MarketingExperiments’ blog post is titled “B2B Lead Gen: A/B split test helps increase quote requests 262%”.

Daniel Burstein says, “Today on the MarketingExperiments blog, let’s look at a recent experiment with a B2B company that offers business VOIP telephone services.

Goal: To increase the number of quote requests

Primary Research Question: Which quote process will generate more total leads?

Approach: A/B multifactor split test”.

B2B Lead Gen: A/B split test helps increase quote requests 262%

MarketingExperiments Blog

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