The latest article on ‘The Forrester Blog’ is titled “Digital Disruption Is A Bigger Deal Than You Think”.

James McQuivey says, “You have heard the word disruption; you know what that is. And you have heard the word digital. You know what that is, too. But put them together – digital disruption – and they add up to much more than the mere sum of their parts. Digital disruption, when properly understood, should terrify you.

Three sources of digital power – the prevalence of free tools and services that enable disruptors to rapidly build products and services, the rise of digital platforms that are easily exploited by aspiring competitors from all directions, and the burgeoning class of digital consumers ready to accept new services”.

Digital Disruption Is A Bigger Deal Than You Think

The Forrester Blog

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