‘Insulating Ourselves From Google’s Whims’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Insulating Ourselves From Google’s Whims”.

Peterd says, “Ranking well for our chosen keywords involves putting in a lot of effort up front, with no guarantee of ranking, or reward.

Even if we do attain rankings, and even if do get rewarded, there is no guarantee this situation will last. And this state of flux, for many seos, is only likely to get worse as Google advises that updates will be “jarring and julting for a while”

Even more reason to make every visitor count”.

Insulating Ourselves From Google’s Whims

‘SEO Book’ Blog