Adam Graves’ latest article on ‘MarketingProfs’ is titled “10 Reasons to Hire YouTube Stars for Your Brand”.

Graves says, “Need a celebrity spokesperson? Bypass Hollywood and turn your browser to YouTube. Recently, established brands have been on a wave of hiring YouTube video stars. You’ve likely heard of them.

For one, Hot Pockets has hired videogame lover Toby “Tobuscus” Turner. And SpikeTV has hired iJustine. YouTube “weblebrities” have begun muscling out the Kim Kardashians of the world for celebrity endorsements.

Keep reading for the 10 reasons why your brand should also consider hiring YouTube video stars”.

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