Lyris Inc. has released a free ebook titled “25 Essentials for Exceptional Email Campaigns”.

Lyris Inc. team says, “Load and send? Batch and blast? Those concepts are ancient history in today’s email marketing environment. Now, email marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, and evolving government regulations.

Face these challenges head-on with this practical guide. In it, you’ll learn how to:

  • Ensure your email campaigns get to your prospects and customers— every time
  • Apply the latest best practices in design, analytics, personalization, testing, and more
  • Integrate mobile and social media marketing into your email marketing campaigns
  • Achieve optimal email marketing results for greater ROI”.

Lyris’ ’25 Essentials for Exceptional Email Campaigns’ eBook

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