The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: 2 takeaways from a 42% increase in conversion”.

Daniel Burstein says, “One of my favorite trials of a premium service was in the golden era of cable television, when the Internet as a whole was still in its infancy and premium cable channels, like HBO, would occasionally open their doors and give basic service subscribers a taste of new movies, live boxing and George Carlin specials.

Although marketing has changed significantly since the cable era of the 80s, two things have not changed”.

Conversion Rate Optimization: 2 takeaways from a 42% increase in conversion

MarketingExperiments Blog

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