‘Facebook to Marketers: Clicks Don’t Matter, But Reach and Frequency Do’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook to Marketers: Clicks Don’t Matter, But Reach and Frequency Do”.

Todd Wasserman says, “Facebook on Monday continued its mission to convince the world’s top marketers that the standard means of measuring an online ad’s performance — the click-through rate — doesn’t matter.

The social network advanced its latest argument to a packed room of marketing execs at the IAB MIXX conference in New York featuring Director of Pricing and Measurement Brad Smallwood (pictured) and Tom Buday, head of marketing and communication at star pupil Nestle”.

Facebook to Marketers: Clicks Don’t Matter, But Reach and Frequency Do

Mashable.com