The latest ‘SEO Book’ blog post is titled “Persuasion Optimization”.

Peterd says, “There are many ways to optimize.

We optimize to align a site with search engine algorithms in order to gain higher rankings, which, in turn, leads to visitor traffic. Other forms of optimization occur after the visitor has landed on our pages.

One such optimization is called persuasion optimization.

After going to the effort of getting a visitor to land on our pages, the last thing we want them to do is to click back. We want them to read and act upon our messages”.

Persuasion Optimization

‘SEO Book’ Blog

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