The MarketingSherpa team has released a case study titled “Social Email Marketing: Contest adds 200% more Pinterest followers and engagement”.

Adam Sutton says, “Pinterest is not your granddaddy’s social network. The site is dominated by images and has a mosaic-like layout. Now that marketers have stepped in, how can they design emails that appeal to this photo-hungry crowd and attract followers?

One retailer launched a contest on Pinterest and promoted it in a custom email dominated by images. Audience growth shot up 200% during the campaign, and the email’s clickthrough rate beat last year’s by 66%. Find out how the team designed the email to grab attention”.

‘Social Email Marketing: Contest adds 200% more Pinterest followers and engagement’ Case Study

MarketingSherpa

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