‘Email Optimization: 72% of marketers test subject lines’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Email Optimization: 72% of marketers test subject lines”.
Daniel Burstein says, “We surveyed 2,735 marketers for the 2012 Email Marketing Benchmark Report, and asked them which email marketing elements they test most often …
Q. Which of the following email campaign elements do you routinely test to optimize performance?
Subject line testing
“I’m not surprised ‘Subject line’ testing leads the way. You have to convince a reader to open and read your email — a solid subject line gets you in that door! Once past that, then all the others come into play,” said Trevor Barnes, Senior Web Services Specialist, AMD (Advanced Micro Devices)”.
Email Optimization: 72% of marketers test subject lines
MarketingExperiments Blog
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