The latest ‘MarketingExperiments’ blog post is titled “Webinar Testing: Slight title change produces 45% increase in clickthrough rate”.

Daniel Burstein says, “As with most A/B testing stories, it all started with an argument.

I’m presenting on an upcoming MarketingSherpa webinar about B2B social media marketing with Nichole Kelly, President, SME Digital, and Eddie Smith, Chief Revenue Officer, Topsy Labs (this webinar is free, thanks to a sponsorship by Marketo).

We presented a similar session at B2B Summit 2012, and I was pretty smitten with the title I came up with – “5 B2B Social Media Career Killers … And How to Overcome Them.”

But, William Duke, Marketing Specialist, MECLABS, had the audacity to question my title”.

Webinar Testing: Slight title change produces 45% increase in clickthrough rate

MarketingExperiments Blog

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