Sean Shoffstall’s latest article on ‘MarketingProfs’ is titled “The Four Relevancy Commandments of Lead-Gen Marketing”.

Shoffstall says, “People hate advertising—all forms of push marketing, for that matter  It interrupts their favorite shows. It clutters their screens. It overpromises and underdelivers.

And, more often than not, it has nothing to do with their interests.

But what if there were a way to get people to like your ads and other messaging? What I’m talking about is not a gimmick. It’s not a deal with the devil. It’s relevancy”.

The Four Relevancy Commandments of Lead-Gen Marketing

MarketingProfs

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