The latest article on ‘The Forrester Blog’ is titled “ExactTarget Acquires iGoDigital And Pardot”.

Rob Brosnan says, “ExactTarget today announced plans to acquire two companies: Pardot and iGoDigital. The acquisitions signal that ExactTarget, only recently public, intends to use its cash reserves to grow aggressively against the competition in revenue, market segments, and features. So what does it mean?

Are the two acquisitions related?

No, the dual acquisitions are a quirk of timing, allowing ExactTarget to drive the marketing technology conversation in advance of Connections, its user conference in Indianapolis next week”.

ExactTarget Acquires iGoDigital And Pardot

The Forrester Blog

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