Michelle MacPhearson’s latest blog post is titled “What Makes Content “Quality”?”.

MacPhearson says, “There have been four (count ‘em) Google algorithm updates in the two weeks.

That’s got to be a record.

They were:

  • Panda algorithm update (September 27th): A large update, Panda targets low-quality content, spun content, content farms, etc.
  • Exact Match Domain update (September 28th): Discounts the “boost” exact-match domains previously received in the search engines.
  • Penguin update (October 5th): This was a smaller Penguin data refresh (not a change to the algorithm)
  • Top Heavy update (October 9th): Thus update targets sites that have primarily ads with little to no content above the fold”.

What Makes Content “Quality”?

Michelle MacPhearson’s Blog

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