The latest post on ‘Copyblogger’ Blog is titled “The Best Damn Copywriting Advice I’ve Found”.

Robert Bruce says, “Copywriting is not writing, copywriting isassembling.

Great copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that wins.

The assembly of these parts is key”.

The Best Damn Copywriting Advice I’ve Found

‘Copyblogger’ Blog

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