Becky McCray’s latest article on ‘MarketingProfs’ is titled “What Marketers Can Learn From Farmers”.

McCray says, “Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It’s a lot like farming, actually. Farmers have to deal with seasons, and so do you.

Planting time comes first. Farmers have to respond to variations in the weather and get their crops into the ground at the right time. Then they have to guard and support the growing crop, which weeds, insects and weather will threaten at critical stages. Farmers expect this and they respond accordingly”.

What Marketers Can Learn From Farmers

MarketingProfs

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