The latest article on ‘The Forrester Blog’ is titled “The Mobile War”.

George Colony says, “CEOs should be aware of an approaching tech war — because its outcome is going to change their customers.

As the Web becomes the AM radio of digital, the mobile App Internet will rise. This market will be dominated by two or three ecosystems — semi-closed worlds built on a closely-fitting set of apps, phones, tablets, computers, operating systems, and partners. An ecosystem owner will possess extraordinary market power — able to dictate terms to content providers, customers, and application developers. It doesn’t matter what you sell — insurance, pills, cars, energy, bonds — you’ll be reaching many of your customers through these ecosystems in the future”.

The Mobile War

The Forrester Blog

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