‘Microsoft Surface RT: $499, On A Slippery Slope’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Microsoft Surface RT: $499, On A Slippery Slope”.

Sarah Rotman Epps says, “Today Microsoft announced pricing and availability for the Windows RT version of the Microsoft Surface ($499 for 32GB, not including the “Touch Cover,” available for preorder today, shipping 10/26). This product is intended to be a pure consumer play; Microsoft also plans to launch a Windows 8 version of the Surface, aimed at enterprises, for which it has not yet announced pricing. Yesterday I spent the day with the Surface team led by Steven Sinofsky and Panos Panay and I learned many things: Sinofsky is from Florida, for example, and when he stands on a Surface that’s attached to skateboard wheels, it doesn’t break. I learned about the importance of optically bonded displays, saw nifty 3D printers making plastic models, and heard about the many trips to China required to perfect the Surface manufacturing process. I was told many examples of the Surface team’s attention to detail, down to the sound design of the kickstand closure”.

Microsoft Surface RT: $499, On A Slippery Slope

The Forrester Blog