‘New analyst with a passion for shopper marketing’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “New analyst with a passion for shopper marketing”.

Corinne Munchbach says, “For the last couple of years, I’ve been serving CMO & Marketing Leadership professionals here at Forrester in a supporting role and, in particular, researching shopper marketing and the path to purchase (P2P). I’m excited to share that going forward, I will be an analyst on the CMO & Marketing Leadership team. As an analyst, I will have the opportunity to focus my time and research agenda on helping marketers better understand the true potential and business implications of shopper marketing and P2P initiatives, and I am fired up to get started!”.

New analyst with a passion for shopper marketing

The Forrester Blog