The latest post on ‘Mashable’ is titled “Facebook Mobile Ad Unit for Apps Now Available to All Developers”.

Todd Wasserman says, “Facebook tested a new mobile ad unit earlier this year that was designed to let app developers promote themselves. Now, Facebook is making it available to all developers.

The company first introduced the unit in August and is now bringing it out of beta after claiming success with a handful of partners including Fab, Kabam, Big Fish and TinyCo. The latter in particular saw 50% higher click-through rates and “significantly higher” conversion rates vs. other mobile channels, as well as an increase in engagement, according to a blog post Wednesday from Facebook software engineer Vijaye Raji”.

Facebook Mobile Ad Unit for Apps Now Available to All Developers

Mashable.com

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