The latest article on ‘The Forrester Blog’ is titled “For Consumers, ”Being Online” Is Becoming A Fluid Concept”.

Gina Sverdlov says, “Consumer behavior is changing even more rapidly than you might think. In the past couple of weeks, my colleague Samantha Jaddou and I have been analyzing the data for the US version of our annual global series, “Understanding The Changing Needs Of Consumers.” We are seeing not only a decline in the number of US consumers with a computing device (a PC, laptop, or netbook) but also a drop in the amount of time that consumers spend on traditional media like watching TV (on a TV) or reading newspapers or magazines”.

For Consumers, ”Being Online” Is Becoming A Fluid Concept

The Forrester Blog

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