The latest post on ‘Mashable’ is titled “OMG! How to Srsly Reach Teens Via Email”.

Christine Doré says, “The starry-eyed, digitized kids with an iEverything make up a huge portion of the online demographic pie. So what does that mean for email marketing?

When drafting email text for teenagers and young adults, make sure your copy is short. Research has shown that shorter copy beats longer copy every time, even if the longer copy is much more compelling and entertaining. Don’t try and explain your message — just provide a couple sentences that tell the reader what you’re asking them to do. Embed a large picture, and link to your action-step (whether it’s a shopping page, more information, form, etc.)”.

OMG! How to Srsly Reach Teens Via Email

Mashable.com

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