The latest ‘MarketingExperiments’ blog post is titled “Optimization 201: Fix the broken leg before you fix the broken toe”.

Adam Lapp says, “If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience. You can’t walk, and you are forced to rely on the people around you to complete the simplest of tasks. Who knew putting on shorts could be so difficult?

Here’s the thing … if you go the emergency room with a broken leg, you certainly don’t want to wake up from the ER with a splint on your broken toe (that you’ve been meaning to get checked out) instead of a cast on your leg. It’s great that the toe has been treated and will heal, but go ahead and try to stand up … I dare you. The toe did kind of hurt, but you could at least walk on it”.

Optimization 201: Fix the broken leg before you fix the broken toe

MarketingExperiments Blog

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