‘The Integrated Marketing Train Has Left The Station: Social Marketing And Email Marketing’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Integrated Marketing Train Has Left The Station: Social Marketing And Email Marketing”.

Henry Dewing says, “Here’s one of the biggest trends for off-domain social initiatives that I’m tracking as I kick off a new overview of social tools for B2B marketers: Marketers like you no longer want just the perfect point solution for each new social marketing campaign; instead, they want integrated solutions and are starting to use larger software packages aimed at providing complete digital marketing solutions.

This is welcome news because successful social programs should be part of your comprehensive marketing plans; they can’t exist as their own island”.

The Integrated Marketing Train Has Left The Station: Social Marketing And Email Marketing

The Forrester Blog