Lee W. Frederiksen’s latest article on ‘MarketingProfs’ is titled “The Two Paths to Trust in Marketing Professional Services”.

Frederiksen says, “The most fundamental tenet of professional services marketing may be trust. How can you expect potential clients to retain you if they don’t trust you? You can’t.

Conversely, the pinnacle of professional services marketing is achieving the status of “trusted adviser”—that magical point in a relationship where your client instinctively turns to you for advice on problems that lie, even remotely, in your realm of expertise”.

The Two Paths to Trust in Marketing Professional Services

MarketingProfs

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