The latest post on ‘Mashable’ is titled “5 Tips to Empower Your Email Marketing”.

Sundeep Kapur says, “Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement.

1. Is it Easy on the Eyes?

Make sure that you have less text that is spaced out and that your content is highlighted. Reduce the fine print to what is required and put in pictures that are relevant. Pictures help break the monotony of reading and help with cognition. Design your email well — think about putting pictures in a frame, they need to look pleasing. But don’t stop with the email. Create a mobile version, and do not forget about your landing page”.

5 Tips to Empower Your Email Marketing

Mashable.com