Kelly Ford’s latest article on ‘MarketingProfs’ is titled “Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)”.

Ford says, “The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. So it’s not surprising that Forrester projects the domestic digital video advertising market to swell from $2 billion in 2011 to $5.4 billion in 2016.

Holiday season marketing will likely account for a good portion of that growth, considering that the holiday season accounts for 25-40% of annual sales for retailers, according to the National Retail Federation. Moreover, even in challenging economic times, online retail sales will account for nearly 25% of retailers’ sales this year, eMarketer predicts”.

Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)

MarketingProfs

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