Randall Gates’ latest article on ‘MarketingProfs’ is titled “Five Rules on How Not to Use Social Media”.

Gates says, “Social media is a very powerful thing, but like any powerful thing it can wreak havoc if misused or misdirected. First of all, always remember that social media is built around being social.

Being personable, honest, and entertaining is the best way to get users to interact with and about a business. You want users to trust and be entertained by your company, product, slogan, or marketing campaign, so then they turn around and do the rest of the buzz work for you”.

Five Rules on How Not to Use Social Media

MarketingProfs

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