The latest ‘MarketingExperiments’ blog post is titled “Value Proposition Testing: 64% of marketers say landing pages are most effective”.

Daniel Burstein says, “We surveyed 1,915 marketers for the MarketingSherpa 2012 Lead Generation Benchmark Report, and asked them which methods were most effective for testing value propositions. Here is what the data says …”.

Value Proposition Testing: 64% of marketers say landing pages are most effective

MarketingExperiments Blog

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