The latest article on ‘Website Magazine’ is titled “2012 Local Holiday Marketing Guide”.

Allison Howen says, “It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday.

While most merchants are putting the finishing touches on their 2012 holiday marketing plans, there is one strategy in particular that shouldn’t be overlooked, which is location-based marketing. This marketing strategy has become of utmost importance due to the growing use of mobile – especially among shoppers who use these devices to locate nearby stores”.

2012 Local Holiday Marketing Guide

Website Magazine