The latest article on ‘The Forrester Blog’ is titled “Does Ranting On Twitter Really Change Anything? It Should”.

Darika Ahrens says, “Yodel is the UK courier company everybody loves to hate and official delivery partner of many of our top online retailers including Amazon.com. Just back in August, Mothercare and Matalan joined John Lewis in ditching the supplier due to overwhelming customer pressure — pressure that miserable customers are consistently applying across social media and Amazon’s own online sites. So widespread is Yodel despair — and trust me, one bad interaction with Yodel can leave one feeling despair — that an Amazon shareholder wrote to the company’s investor relations department in the US to raise the issue, reported The Guardian“.

Does Ranting On Twitter Really Change Anything? It Should

The Forrester Blog

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