Sue Duris’ latest article on ‘MarketingProfs’ is titled “Seven Ways to Get Great Customer Testimonials”.

Duris says, “I recently asked a marketing director about customer testimonials on his company website. He openly said, “The testimonials aren’t real, I made them up. Everybody else does it, so why can’t we?”

My second thought, after “Two wrongs don’t make a right,” was “Aren’t you in the business of building trust? What does that say about your company?”

A company builds trust in three ways: the way it creates and delivers products, its values, and how it communicates its values into the marketplace”.

Seven Ways to Get Great Customer Testimonials

MarketingProfs

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