‘Why Are Mobile Ads So Cheap?’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Why Are Mobile Ads So Cheap?”.
Seth Fiegerman says, “Mobile may be the future, but right now mobile ad units still command a lower price point on average than print and web advertisements.
Earlier this year, the renowned venture capitalist and former Wall Street analyst Mary Meeker gave her much-watched annual presentation on Internet trends, during which she revealed a startling statistic based on her own research: The effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75”.
Why Are Mobile Ads So Cheap?
Mashable.com
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