The latest post on ‘ReadWrite’ is titled “Beyond Klout: Better Ways To Measure Social Media Influence”.

Adam Popescu says, “Measuring social influence online is becoming a more sophisticated, refined and granular process. While the much-maligned early leader in the market, Klout, has scooped up a lot of headlines over the past few years, there’s a better approach. And it doesn’t involve a humble-brag-centered public score.

One of the best reputation-measurement tools that I use is Topsy. Ever since Google failed to renew its deal with Twitter to include real-time tweets in its search results, I’ve looked for a way to track who’s tweeting and sharing my stories. (Hey, I’m a journalist. I’m vain.)”.

Beyond Klout: Better Ways To Measure Social Media Influence

ReadWrite

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