The latest ‘MarketingExperiments’ blog post is titled “Launch and Learn: How marketers can keep up in a real-time world”.

Daniel Burstein says, “On a recent webinar I spoke on – “How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing” – we received a great question from the audience. The listener wanted to know how to keep up with real-time marketing from a marketing operations perspective.

Let’s face it, social media, content marketing and digital marketing have changed the timeframe you have to execute your marketing campaigns. We live in quickly evolving times, and marketers are constantly under the gun to produce, as well as be able to speak in near-real time through social media to potential customers. The multi-week static content standard process doesn’t work for real-time social”.

Launch and Learn: How marketers can keep up in a real-time world

MarketingExperiments Blog

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