‘Content Marketing: Are users more likely to convert with only one article featured or multiple articles?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Content Marketing: Are users more likely to convert with only one article featured or multiple articles?”.

Daniel Burstein says, “Let’s look at a recent content marketing test from the MarketingExperiments Research Directory …

Background: After a successful content marketing campaign with Sermo, a MECLABS Research Partner, the MECLABS team wanted to run a follow-up test on the company’s landing page to extract more leads from traffic coming from Fierce Pharma, an industry news site the company had partnered with to conduct surveys

Goal: To increase lead rate on the content marketing landing page”.

Content Marketing: Are users more likely to convert with only one article featured or multiple articles?

MarketingExperiments Blog