The latest article on ‘The Forrester Blog’ is titled “Just Published: The Forrester Wave™: Customer Analytics Solutions, Q4 2012”.

Srividya Sridharan says, “Customer Intelligence (CI) professionals invest in data-mining, predictive analytics and modeling tools and technologies to make sense of the deluge of data. In the past, they’ve had to adapt horizontally-focused analytics and modeling solutions to a customer intelligence and marketing context. Today, however, they can consider a gamut of customer analytics and marketing-focused analytics providers that have not only analytics production expertise but also domain and role-focused expertise”.

Just Published: The Forrester Wave™: Customer Analytics Solutions, Q4 2012

The Forrester Blog

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