The latest ‘SEO Book’ blog post is titled “Say No To Opportunities & Clients”.

Peterd says, “What are you best at?

If you happen to be Google, you’re pretty good at search. And infrastructure. It remains to be seen if you’re any good at social media. It’s fair to say you weren’t much good at Answers,Catalog searchPage CreatorsAudio AdsWave-ing and Buzz-ing.

The Google example demonstrates that no one can be good at everything, even if they do hire a lot of smart people and have billions in the bank. People, like companies, are good at doing some things, and are okay, or poor, at everything else. Not because they can’t do other things, but because they don’t have the time, inclination or disposition”.

Say No To Opportunities & Clients

‘SEO Book’ Blog

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