The latest ‘MarketingExperiments’ blog post is titled “Value Proposition Development: 5 insights to help you discover your value prop”.

John Tackett says, “The next time your marketing team gets together for a meeting, take a look around the room. Then, imagine if your team lined up and every odd-numbered person was asked to step out and have a seat at a nearby table.

The idea is not that half your team has now become prime contestants for “The Hunger Games: Marketing Edition.” The goal of this exercise is to show some of what I recently learned from the MECLABS Value Proposition Development online course by placing a little visual emphasis on the findings in the chart below”.

Value Proposition Development: 5 insights to help you discover your value prop

MarketingExperiments Blog

Sharing is caring